About Direct

Since 1993 we’ve been doing our best to make your shoots a success by offering the widest possible range of equipment supported by highly trained and friendly staff. This simple formula has established Direct as London’s leading photographic rental facility. It’s not rocket science; we know that if you invest in people as well as equipment you’ll have a happy client and a healthy business. We are very proud of what we have achieved and can truthfully boast that our client list includes the world’s leading photographers.

Direct holds masses of stock, which we are constantly updating, so that you always have access to the latest lighting, cameras and consumables. And we make sure our equipment is in the right place at the right time too, with our dedicated delivery fleet and swift bicycle couriers on hand 24/7. We like to keep life simple though, so we’ve made sure you can order everything you need from one point.

We believe that simply handing over our equipment is not enough and always strive to give that little bit extra. That’s why Direct continues to invest in training and demonstration, technical advice and 24/7 after hire support, all designed to ensure that you receive excellent service as well as excellent kit. If you can think of anything more you could possibly need we want to hear about it!